Website Terms of Service
These Terms of Service explain the rules that apply when you visit or use the Bright Smiles Dental Care website, submit an appointment or contact request, or communicate with us through website features.
Effective date: July 31, 2026
Please Read Before Using This Website
By accessing or using this website, you agree to these Terms of Service and our Website Privacy Policy . If you do not agree, please do not use the website.
Website information is provided for general educational and administrative purposes. It is not a diagnosis, treatment plan, or substitute for an examination by a qualified dental or medical professional.
Acceptance of These Terms
These Terms of Service form an agreement between you and Bright Smiles Dental Care concerning your use of this website.
You represent that you are legally able to agree to these terms. If you are under 18, you should use the website only with the involvement of a parent or legal guardian.
Website Information Is General
We provide website content to help patients and families learn about Bright Smiles Dental Care, dental services, common oral health concerns, appointment options, and office information.
Dental information on this website is general and may not apply to your individual condition. Symptoms can have more than one possible cause, and treatment recommendations depend on an examination, health history, dental imaging when appropriate, diagnosis, and professional judgment.
Do not delay obtaining professional dental or medical care because of information found on this website.
No Dentist-Patient Relationship Through Website Use
Visiting this website, reading its content, submitting a form, or sending a message does not by itself establish a dentist-patient relationship with Bright Smiles Dental Care or any dentist associated with the practice.
A dentist-patient relationship is established only when the practice accepts you as a patient and provides professional services under the circumstances required by applicable law and professional standards.
Website responses and scheduling communications are administrative unless a licensed provider expressly states otherwise in an appropriate clinical setting.
Do Not Use the Website for Medical Emergencies
Website forms, email, and social media are not emergency communication methods and may not be reviewed immediately.
Call 911 or seek emergency medical care for symptoms such as difficulty breathing, difficulty swallowing, severe or rapidly spreading facial or neck swelling, uncontrolled bleeding, serious facial trauma, loss of consciousness, or signs of severe illness.
For a dental concern that is not a life-threatening emergency, call Bright Smiles Dental Care at (231) 900-9099.
Appointment and Contact Requests
Website forms allow you to request that our office contact you. Submitting a form does not guarantee:
- That an appointment has been scheduled or confirmed
- Immediate or same-day availability
- That a specific procedure will be performed
- That a particular dentist or appointment time is available
- That your dental condition can be diagnosed online
An appointment is confirmed only when Bright Smiles Dental Care communicates confirmation to you. Please provide accurate contact information so our team can respond.
If you need to cancel or change an appointment, contact the office directly. Any scheduling or cancellation policies communicated by the office also apply.
Calls, Text Messages, and Emails
Communications You Request
When you provide a telephone number or email address and ask us to contact you, you authorize Bright Smiles Dental Care and its service providers to respond by telephone, text message, or email regarding your request, appointment, or office services.
Promotional Communications
We may send promotional calls, text messages, or emails only when you have provided the consent required for that communication. Consent to receive promotional communications is not a condition of receiving dental care.
Message frequency may vary. Message and data rates may apply. Reply STOP to opt out of promotional text messages. Use the unsubscribe link in a promotional email or contact us to update your communication preferences.
Opting out of promotional communications does not prevent the office from responding to a request you initiated or sending permitted nonmarketing messages related to an appointment or your care.
Communication Security
Ordinary email and text messaging may not be fully secure. Avoid including highly sensitive medical, dental, insurance, or financial information in an unencrypted message or general website form.
Acceptable Website Use
You may use this website only for lawful, personal, and informational purposes. You agree not to:
- Use the website in violation of applicable law
- Submit false, misleading, fraudulent, or unlawful information
- Impersonate another person or misrepresent your identity
- Attempt to access systems, accounts, or data without authorization
- Introduce malware, harmful code, or disruptive technology
- Interfere with website operation, security, or availability
- Use automated tools to scrape, copy, or overload the website
- Collect personal information about other website users
- Use website content for unlawful or misleading advertising
We may restrict or block access when we reasonably believe the website is being misused or its security is at risk.
Information You Submit
You are responsible for the accuracy of information you submit through the website. Do not submit information about another person unless you are authorized to do so.
By submitting a message or request, you authorize Bright Smiles Dental Care to use the information to respond, evaluate the administrative request, contact you, protect the website, and perform other activities described in our Website Privacy Policy.
Do not submit unlawful, threatening, abusive, defamatory, infringing, deceptive, or malicious content.
Website Content and Intellectual Property
The website and its text, layout, graphics, logos, branding, photographs, videos, design elements, and other content are owned by Bright Smiles Dental Care or used with permission and are protected by applicable intellectual property laws.
You may view and print reasonable portions of the website for your personal, noncommercial use. You may not copy, republish, distribute, sell, modify, frame, display, create derivative works from, or commercially exploit website content without prior written permission, except where the law permits otherwise.
Bright Smiles Dental Care names, logos, and branding may not be used in a way that suggests sponsorship, endorsement, or affiliation without written permission.
Third-Party Services and Links
The website may contain links to maps, social media platforms, insurance resources, patient services, advertising platforms, or other third-party websites and tools.
Third-party services are governed by their own terms and privacy policies. Bright Smiles Dental Care does not control and is not responsible for their content, availability, security, accuracy, or privacy practices.
A link does not necessarily mean that Bright Smiles Dental Care endorses every statement, service, or product offered by the third party.
Privacy and Health Information
Our Website Privacy Policy explains how information collected through the public website is handled.
Certain information created or received in connection with dental care may be protected health information. Our separate HIPAA Notice of Privacy Practices explains how protected health information may be used and disclosed and describes patient rights.
Do not use public website forms, public comments, or social media to transmit highly sensitive patient information.
Online Payments
The Bright Smiles Dental Care website does not currently accept online payments or collect payment-card information.
If online payment services are added later, separate payment terms, privacy disclosures, and third-party processor terms may apply.
Website Availability and Disclaimers
We make reasonable efforts to provide helpful and accurate website information. However, dental information, office details, accepted insurance information, availability, services, and website features may change.
To the fullest extent permitted by law, the website is provided on an “as is” and “as available” basis. Bright Smiles Dental Care does not guarantee that:
- The website will always be available or error-free
- All content will always be complete, current, or suitable for every person
- Website messages will be reviewed within a specific time
- Website use will produce a particular dental or scheduling outcome
- Third-party links or services will remain available or secure
Nothing in these terms excludes any warranty or right that cannot legally be excluded.
Limitation of Liability
To the fullest extent permitted by law, Bright Smiles Dental Care and its owners, dentists, employees, agents, and website service providers will not be liable for indirect, incidental, consequential, special, exemplary, or punitive damages arising from or related to use of, inability to use, or reliance on this website or third-party links.
These limitations do not apply where prohibited by law and do not limit liability that cannot legally be limited, including liability arising from professional dental services where applicable law provides otherwise.
Governing Law, Severability, and Waiver
These Terms of Service are governed by the laws of the State of Michigan, without regard to conflict-of-law principles, except where federal law applies.
Any legal proceeding relating specifically to website use or these terms must be brought in a court with appropriate jurisdiction in Michigan, unless applicable law requires otherwise.
If a provision of these terms is found unenforceable, the remaining provisions will continue to apply. Failure to enforce a provision on one occasion does not waive the right to enforce it later.
Changes to These Terms
We may update these Terms of Service to reflect changes in the website, office services, technology, legal requirements, or business practices.
Updated terms will be posted on this page with a revised effective date. Your continued use of the website after updated terms are posted means you accept the revised terms to the extent permitted by law.
Contact Us
Contact Bright Smiles Dental Care with questions about these Terms of Service or use of the website.
Bright Smiles Dental Care296 Seminole Road
Norton Shores, MI 49444
Contact Bright Smiles Dental Care
Contact our office with questions about website use, appointment requests, or communication preferences. Do not include highly sensitive patient information in a general website message.